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20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
How Do You Execute Your Idea Into a Beer Commercial?
Liquid death doesn't get enough credit for it would be execution of building a beverage brand in the insane beverage market. When you have a really good idea you could fill that with an iPhone sometimes and it'll actually still be good but when you have an idea that's not very good you have to start throwing all this production value at it. Liquid death has never produced a single piece of content that is a million dollars we've never done something like that. We don't do any big budget thing even the super bowl commercial that we did that was the beer commercial with the kids all inWe spent a hundred grand on that commercial when other companies are spending millions we're able to do that one because
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