The PR Week: 2.16.2023 - Tom Ryan, ICR
The PR Week
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Was Ben Affleck Giving J-Lo the Side Eye?
Heineken did that ad with Ant-Man, tie-in. Lots of dogs, I will say. Lots of movie trailers, which people don't talk about enough. But it was always a lot of movie trailers and nobody does. That's a big part of TV advertising, isn't it? It was cool to see some tie-ins, you know.
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