How to Have Successful Sales Calls

Success to us looks like a call with a client who's already primed. They're ready to sign up within 21 minutes, which is an example that we talk about all the time. If you actually taught or created your content to sell, you wouldn't have to sell. You could just be there to put them over the finish line. Give the additional value added pieces are needed. And I love that so much. So if you hate the sales process, then make it in your content.