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13: REBBL CEO Sheryl O'Loughlin On Overcoming An Eating Disorder, Hiring Smart & Why Balance Is BS

The mindbodygreen Podcast

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Cliffbar - What's the Story?

Cliffbar co-founder Gary Erksen talks about how the company grew from a power bar to one of the world's biggest brands. "I was working for Quaker Oates at the time, and my running buddy hands me my first cliffbar," he says. Cliffbar is now worth more than $1 billion in annual sales.

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