2min chapter

What Future with Joshua Topolsky cover image

Baratunde Thurston Explains Our Pain

What Future with Joshua Topolsky

CHAPTER

The Facebook Pivotal to Video

The pivot to video by Facebook accelerated the over investment of so many news rooms. Many large news organizations that were well funded were like, we're firing the people who write and we're going to make video. And then there was a huge failure. Nobody watched any of the video, nobody gave a shit. The only reason why Instagram reels if it's successful at all is because it's being forced forcibly pushed on the users in a way that is really uncomfortable.

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