The Way ABC Behaved During the Pandemic

The way ABC behaved in the market during that difficult time is gonna pay dividends for us literally for decades. Many of our competitors took a very short term view and did not do what was right for their customers or the membership base. And I can I can assure you we've won business by virtue of how we behaved in the pandemic. We didn't cut back $1 on the spending for the new platform, not $1, despite the what was happening on the on the top line. The second thing was to get aggressive about acquisitions to build out the product portfolio.