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162. Fiat Architecture with Michael Diamant

The Bitcoin Standard Podcast

CHAPTER

The Importance of Global Branding

Swedish Prime Minister Stefan Lofven says his country needs to think about its global brand. He argues that tourists from all over the world should be able to take photos in Stockholm, rather than looking for skyscrapers and high-rise buildings. "If you come from the US or from Asia, do you want to see a skyscraper city?" he asks.

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