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The Case at P&G - What's Next?
Kathy Fish: I was immediately attracted to the opportunity to write a case at P&G, particularly after meeting Kathy Fish and we'll go much more into her background. She says that this is this iconic American company over a hundred years of history, this incredible history of innovation,. Yet they were finding themselves in a position where historic strengths were actually liabilities. And so my interest in understanding how leaders can lead change in this situation and also how work changes for employees on the ground.