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3min chapter
Only In Advertising: Stories From The Front Lines (Encore)
Under the Influence with Terry O'Reilly
The New Diamond Shreddies
In 2008, Nancy Vonk was the co-creative director of the Oglevian Mather Advertising Agency. One of their accounts was Shreddies and they were about to give up on the brand. They decided to make up some news by introducing new diamond shreddies. The ad agency created commercials of people comparing the old square shreddies with the new diamond shreddie.
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