Brand Content and Audience in SaaS

I feel like us and most other SaaS companies should be investing more heavily now in brand content. We're going to start a new podcast where I am interviewing coaches, getting these conversations going. And that's what you mean by brand as compared to SEO keyword search-driven content. This is more like, we just need to have interest in coaches. Your customers are interested in hearing stories from other customers who are just like them.