618: How an Infomercial Unexpectedly Taught Me These Marketing Strategies
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
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The NutriSealer Infomercial Was Like a Facebook Post
A lot of times we are so close to the own details of our products that we kind of get lost in the features and we forget like, how does this feature tie to an end result that a consumer would want? I thought it was interesting how they were bringing on different people who were customers of this product to talk about it. And very few hands go up. Everything is really awkward and uncomfortable. But at the same point, the way that they presented it made it look really organic.
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