Is Referral More Valuable Than Refer?

i feel like this is extremely relatable, because i feel that way too. What i see in a lot of the designers that immentor and marketing is one of the things that comes up most often. There's this feeling that a cold lead that books out of nowhere is more valuable than a refer. But if you're doing like, 90% of your business on rough furrols, and then ten % of business from, you know, a very low minimum investment in marketing like that, i would rather do that than, like, e spendag o t hundred time on marketing and look at all these col bleeds that i generated.

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