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The Fall and Rise of Publishing (Ep. 2)
Gamecraft
What's the Difference Between a Publisher and a Developer?
In many ways, it was very much trying to buck the system. We accepted that fiction and we called ourselves their distributor at the time rather than their publisher. They didn't really need them because they could easily have self-financeed. But we did provide them with advances against royalties.We were taking essentially financial risk on the product. And we were putting our own imprimatur on them. In addition to the boxes saying id, they also said Activision.
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