Understanding the Brand Demand Expand Framework

This chapter introduces the brand demand expand concept, highlighting a necessary change in marketing strategies. It details the importance of three distinct pillars—brand, demand, and expand—while offering practical advice for enhancing customer interactions and marketing effectiveness.

Play episode from 00:00

Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app