How to Optimize Your Paid Media Strategy

The goal with pinters was just trying to hit a one point o or two point o, kind of very low roos angle on that end. We essentially took our google campaigns, took those top level toppo funnel key words, and then transition a mint of interest going after these audiences That were searching for lik, wedding gift ideas, wedding event venus,. Wedding inspiration, things like that. It worked really well up until i was 14. Foint five rolled out, and then everything kinded just like plummeted, in a sense, at kind of flat line. So we kind of revisited that. I spoke with my colleague at the time, moon, awesome guy, demand generation