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#194 – Entering a Market with No Domain Expertise with Kevin Lee of immi

Indie Hackers

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Demand Testing in Food and Beverage

Kachan: We hadnt zero preconceived notions of how to start a food product. And then that's really where we then put on a different kind of hat to learn the whole, like, food science piece. So when we started formulating, did what anyone else would do, which is literally watching those like utube shefs th they wuld a hand roll noodles in their kitchen and let the dogh rest. That is literaly what we did. Kachan: Once we hit this theoretical limit of, you non-food people have no idea how to proceed from here, we actually reached out to a few friends in the industry who were also interested in our idea

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