How Do You Stay Focused in the Short Term?

How do you stay focused on the short term, responding to those changes, but also keep an eye to the long term? The way i think about it is there is no term without a series of short term steps. I think the bigger challenge is to really figure out haw d filter out noise, because there's a lot of noise that comes into the system when there's massive turbulence and change. And really having a good understand of why your business is doing what it's doing in the first place,. Why do you even exist?"