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Elodie Marteau 'Connecting the dots - trend analysis'

The New Abnormal

CHAPTER

Brands That Are Getting It Right

i feel there are so many brands, projects and services that are created every day. And i'm naturally attracted by initiatives happening in the retail or place making sectals. I've been walking with themr in london, and i really like te afiels. Are really connected to what's happening and always very, very quick to to react. E, apart from retail, i would like to mention a ricson as well. It it's an exploration of how technology call interect, in the near future, with our five senses in a very concrete way. Because fashion is related to emotions and pleasure. Like you buy a piece of clothes because you want to please yourself

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