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Moving from services to products - Kirsten Mann on The Product Experience

The Product Experience

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How to Start a Product Strategy Transition

The first part is assessing where you are right like what are we dealing with here and then it was like anything with a product strategy or company strategy thinking about where do you need to be and how are you going to get there. Once that was kind of there i put in place a strategy that was accepted at the exec team level and then saying okay what would what would we need to do not just on the product front to do this. There's lots of implications and lots of quite hard pills to swallow, says Ranny Smith.

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