💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing.
Tune in our latest #BTSpodcast episode 👇
â• Episode 6: The Ins and Outs of Content Marketing
â• Guest: Akshatha Kamath (Head of Content Marketing, MoEngage)
â• Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako)
Also available to be streamed on:
https://spoti.fi/3LLJAaC
https://apple.co/36uzNWl
https://bit.ly/sbpodgoogle
🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe
#contentmarketing #media #marketing #SaaS
Key take aways:
4:04 The Evolution of the Org Chart
6:32 Content Creation Mix
8:46 Org Chart - Content Team
10:53 Customer content & Vertical content
12:51 OKRs and KPIs for Marketing Org
13:54 Content Metrics
16:10 Overall Marketing Team Structure
24:34 Content Cadence
26:05 Practice of Listening to Sales
30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes
37:36 Thought Leadership Content Team
38:49 Thought Leadership Pillars
39:25 Data Stories
43:40 Magic of combining Product Marketing + Content Marketing
46:24 Standing out as a startup in the world of information overload
54:11 Your One Marketing Challenge
54:45 Rapid Fire
