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WIN Amazon PPC! MAG Crash Course to Organize and Optimize so you can Dominate Amazon Pay Per Click

My Amazon Guy

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How to Optimize Your Ad Groups

Make sure that every target in an individual ad group has a high relevancy relationship. Write, things that are loosely related, but if they are not highly related, you're going to muddy the water. If there's no negative targeting, chances are nobody's optimized it yet. And another thing that you want to make sure to note for is brand personality.

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