158: ‘AEC is an Adhocracy’, with Andy Robert and Mercedes Carriquiry
TRXL
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Reclaiming the Role of Architects and Promoting Integrated Design in Architecture
This chapter emphasizes the importance of architects reclaiming their profession's perception by focusing on shaping the built environment and providing value to society. It discusses the complexity of architecture, merging design skills with business models, managing knowledge within service companies, capturing intellectual property for future projects, and measuring project success beyond traditional metrics. The conversation highlights the significance of collaboration tools, strategic planning, and support projects for enhancing efficiency and innovation in the architectural industry.
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