Episode 029 - Mapping Content Ecosystems with Scott Kubie
The Object-Oriented UX Podcast
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How to Get Permission to Do Content Strategy Conversations
"I don't have to get permission to do this. I'm on boss," he says. "This is a little bit of an esoteric art." If you try and sell people on sense making, which is what this is, right? You can't put numbers on that. That's very hard to prove the value of. So my advice is to not ask anyone and just start doing it. And then they tell you and you're off for the races.
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