Apple and Dyson - The Next Risk to Apples Dominance

The next risk to apples dominance will be if they can continue to innovate at the rate that steve jobs did and how much they'll rely on past good will for future sales. If their new products are too expensive or aren't progressive enough things may change for the most capitalized company in the world. Create a breakaway higher priced brand to de-risk pricing mistakes create extra income streams and test price elasticity. You can preserve your existing models or prices and attract higher value value customers by creating new ones. you could create different levels of service like uber created uber x uber xl uber select and uber pool this can disguise price increases and gain market share mars the chocolate brand list 61 brands