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Getting Started With Lower Acquisition Costs
Instead of starting with the fans you start with the clients, move them onto customers and then that drips out to your fans. So this can be 40 people annually or maybe those 10 true clients would sign up every quarter. That's ideally that you develop something like that. They all go into either the help desk, the forum, the monthly mastermind call, the insiders meetup group,. whatever it's going to be that is your 100 true customers bed. And by the way then your little e-book becomes your lead generation tool. If you were in the cockpit at the beginning yes driving the ship but if you think you're going to hire a VA to execute all this stuff and be