The Importance of Problem in Startup Validation Framework

In episode 628, join Rob Walling on a solo adventure where he dives into his newest framework. The 5 PM Pre-Validation Framework is a helpful way to evaluate different startup ideas through a set of criteria to gauge the size of the opportunity.

Want to download the PDF version the the 5 PM Pre-Validation Framework? Join the Startups For The Rest Us Mailing List, and we'll send you the link in the first email. Look for the orange email opt-in widget on the page.

Topics we cover: 

• 3:37 - Why is it called The 5 P.M. Idea Validation Framework?
• 4:06 - Problem
• 6:23 - Purchaser
• 8:17 - Pricing Model
• 9:00 -  Market
• 12:48 - Product-Founder Fit
• 13:21 - Pain to validate the product
• 13:59 - Evaluating two business ideas through Rob’s 5PM framework

Links from the Show:

• SaaS Ideas to Build Right Now, Before Someone Else Does 
• Jon Yongfook's Tweet
• MicroConf Connect

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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