3min chapter

How to Win podcast with Peep Laja cover image

Six tips for building your business with Jellyfish's Kyle Lacy

How to Win podcast with Peep Laja

CHAPTER

Are You Making Your Customers Your Heroes?

When a customer is not saying it, it's not a category. Make the customer heroes just putting them at the center of marketing and even just doing something simple. Start a freaking customer advisory board. Talk to your customer. I don't know if you see this very often but marketers don't spend enough time talking to the customer base, which is crazy. We wanted to celebrate the customer instead of saying Seismic is the number one platform for sales enablement.

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