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Mark Roberge (Stage 2): B2C Growth vs. B2B PLG
BUILD with Blake Bartlett
B2B Growth - The North Star Goals
A lot of B2B companies jump to monetization as the North Star goal way too early. The best in class ones, when you study the unicorns that exploded, typically went through four different metrics. Get some users, free user attention, free user acquisition, then monetization. That's what they work on.
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