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Laura Portwood-Stacer, "The Book Proposal Book: A Guide for Scholarly Authors" (Princeton UP, 2021)

The Academic Life

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Is There a Spoiler Alert in the Proposal?

If you want their attention, you have to give them a reason why you deserve it quickly. If you'd not coming right out and saying, "Here's the contribution this makes," that would leave room for doubt in an editor's mind. A proposal is, in a way, it's like a promise, but it's not just a promise, like the act stuff has to be there. The merit of the book can really be spoken for right in that document.

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