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AE 1177 - The Goss: More & More Aussies Earning Money Through Side Hustles

Aussie English

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Building an Audience on YouTube

A lot of these people aren't experts, they're just sharing their stories. They end up building an audience that they can effectively sell ads to on YouTube and grow through that. But how sustainable is an audience when it's the personal engagement? I enjoy those sort of YouTube channels for a while. And then I go, I watch 10 of these, you've got nothing now. There's nothing that I can get out of this other than knowing that, oh, you bought a new plant. Well, I think- Because I now know who you are, I know about you and I know that, and it's not fatuous, it's just shallow.

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