3min chapter

Casual Cattle Conversations cover image

The Dos and Don‘ts of Advocacy with Chandler Mulvaney

Casual Cattle Conversations

CHAPTER

How Do You Define Effective Advocacy?

"It's not their job to understand you. It's your job to understand them," she says. "Start with asking the right questions and then start first agreed, and keep that momentum going." The goal is to build an environment of trust in which people feel they can have a meaningful conversation about beef.

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