
Communicating Across Channels with Daniel Incandela, CMO of Cordial
The Next CMO
00:00
How to Be a Smart CMO
"I'm a big believer in getting alignment in at all the right levels," Cordial says. CMOs often don't have a clear aligned remit for what they're trying to do, he adds. "Tell people where you're going and get them excited about it."
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