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The Brand Dimensions of Intangible Value
I think its size. I think she got so big that she had te making bets on 20 and 30 billion dollar market cap glamour companies. She'd be filing 13 cees every day if she was going to really keep doing any innovation at her peak. So you that te sen, then you become a big percentage of these ies. And that nobody really wants to do that if they can help it. Yes. Ye, ye. We absolutely look at that im and, i mean, tht's more in the brand dimensions. It's a litle less im less about like, are they innovative or not? But,. i mean, that's certainly a component of when we