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#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling

Business of Story

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The Gracie Family and Brazilian Jujitsu

Henner Gracie is a member of the Gracie family widely known for creating the art of Brazilian Jujitsu. His father brought the art to America in 1978 and he began teaching class that in his garage. In 1989, they opened the first Gracie Academy here in Torrance, California. Henner co-created the UFC when it was just a big test of different martial arts disciplines against one another.

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