Jim Boulden: Having open honest conversations, non plain conversations about what we can improve and trying to do it in a way that it's us trying to be faster. He says fitness centers emerged in their sub tribes like the bodybuilders, the powerlifters, the crossfitters, the berries, boot camps,. There's a bunch of commonality in why they become successful. They're metric on dollars but don't care if people show up right on a regular basis.

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