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Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

Mobile Dev Memo Podcast

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Mastering Signal Engineering for Advertising

This chapter explores signal engineering as a pivotal strategy for optimizing advertising on platforms like Google and Meta, focusing on the importance of individual user data over broad demographics. It discusses the complexities of understanding user value, the necessity of cross-functional collaboration in marketing efforts, and the critical distinction between prediction and signaling in achieving effective marketing outcomes.

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