People will pay more for an agreeable, positive and enjoyable experience than they will for a great product. Your attitude precedes everything that happens to you in life. No one buys a jacket like this because they need it. They buy it because it's beautiful and it makes them feel good. A price can be beat but an attitude is priceless. People will always act according to your attitude. If it's negative, expect a negative response. When it's positive, you can expect a positive response. Once you get control of how you think, you will then get control of your actions.

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