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The funding that's being put into it, I think is a symbol or a signal that it's early because that funding is intended to be used to then establish the companies within the market. And so all of a sudden it starts blending with the other systems that exist within the business. You can't really automate a conversation unless you've got the right kind of integrations into the land of business systems and whatnot. Yeah, interesting, interesting. But still, not necessarily an old company, 2014. So eight years old or so. A lot of companies are a lot newer than that.