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CEO of News UK; Ad-funded programmes; Press reform

The Media Show

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Digital Success and Subscriber Demographics

The CEO discusses the Sun's achievement in gaining 100,000 digital subscribers through enhanced bundles, including premiership soccer highlights. Demographics of subscribers, predominantly young males aged 25 to 35, and comparisons with other publications are explored. The chapter also delves into challenges of digital strategies and debates on potential operational changes and publications mergers within News UK.

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