Google AdWords Dynamic Keyword Insertion

dynamic keyword insertion is again a feature that google um gives you that allows you to pretty much replace the title in the ad copy with the search query that the customer or the user typed on. So instead of saying buy red silicon spatula your title will say buy hard plastic you know red silicon spatulas so now the the contextually that ad is way more relevant to the search query and so the hope is that the user will click uh your ad first because it's exactly contains exactly the keywords that they typed in on Google.