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Raina Penchansky: Digital Brand Architects Co-Founder and CEO

Second Life

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Early Days in the Tech Industry and Transition to Fashion PR

They reminisce about their early days in the tech industry, working with Larry Ellison at Microsoft, and their transition into fashion PR. They discuss their decision to apply for a PR coordinator job at Neiman Marcus, and the consumer events and fashion shows they organized for the store's customers.

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