How to Tell an Executive No With Data?

Having a backbone is really important one of the things i say, i say to people sometimes this, respect makes people like you. And that's no with anyone. You know, don't say no just to be like, you know, an angry toddler who likes to say no. But really think about what it means to say no in a situation and how you can work through that thing. Without relationships and product management, you will suck. I want for you to be an effective product manager. I don't want psychi prodic managers....