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The Limits of Loyalty: When Habits Change, You’re Toast - Nir & Far
Nir And Far: Business, Behaviour and the Brain
The Limits of Loyalty When Habits Change
The threat to microsoft office is the latest reminder of how quickly technology tides can turn. The story of how mikroso shaped and may eventually lose control of people's routines provides ample lessons for any company dependent on repeat customer engagement. Understand what makes office so sticky and what competitors are doing to break the habit, we need to dig deep into the psychology of our technology routines.
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