The Process Framework for Content Strategy

The process framework was born out of a need to not only get alignment about what the practice, what content strategy was as a discipline. It took probably a few weeks to really nail that down while the clock is ticking because we've got something that we have to deliver for our client. But it really set the tone once we had the process laid down. We knew what they needed to do, how long it would take and off to the races, so to speak.