How to Build Demand for Your Product

Alex MacCaw is the founder and CEO of Reflect app. The note-taking tool that allows you to take notes the same way you think — by associating notes through backlinks.

Prior to Reflect he built and ran Clearbit a venture-backed 50M Eur annual recurring revenue B2B saas company.

During this episode we discuss about his journey with Clearbit from hacking the first sales to using the SaaS sales playbook, the differences between building a B2B and a B2C company, and the power of a committed community.

He is currently sailing around the world and this interview was made while he was docking in Grenada.

Please enjoy this excellent conversation with Alex MacCaw founder and CEO of Reflect app.

As mentioned during the episode we are launching a private network and peer support group for tech CEOs. We already signed up some well-known tech CEOs from the ecosystem. The first gathering starts in June. If interested, sign up here.

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