Decoder with Nilay Patel cover image

There's no AI without the cloud, says AWS CEO Adam Selipsky

Decoder with Nilay Patel

CHAPTER

Integrating Customer Insight into Decision Making

This chapter highlights the critical role of customer understanding in corporate decision-making. It presents a 'working backwards' approach that begins with drafting press releases and FAQs to clarify product value, while advocating for diverse perspectives to optimize outcomes.

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