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#126 MMM, CLV & Bayesian Marketing Analytics, with Will Dean

Learning Bayesian Statistics

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Exploring MLflow and Marketing Analytics

This chapter delves into MLflow as a crucial framework for machine learning deployment and experiment tracking. It discusses how MLflow aids in logging and managing experiments, particularly within marketing analytics, focusing on customer lifetime value and churn prediction models. The conversation emphasizes the importance of community feedback in refining features and enhancing usability for various modeling approaches.

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