As you sort of move your way up in that ladder, we expect you to understand more of the why. It is not sufficient to be incredibly technically talented, but just execute orders. So we look for that when we interview and we also, we try to like that in our cur progressions. You put a lot of emphasis on the impact on product an the business. How are you currently communicating this with the engineering org? What are you using to define what impact really means?

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