217 Making Websites Win by Dr. Karl Blanks and Ben Jesson
The Marketing Book Podcast
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The Most Common Problems That Web Visitors Have
It's not just about web sites. You should be looking to make things convert well or as frictionless as possible throughout the operations of your entire company, way after you get off of your web site. The most common problems, that of the book is the most common problems that web visitors have. And then the following section, which is, again, a good fraction of the book, is the skills you need and the techniques and tools and the oll the tips to actually fix those problems.
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