iReporter: When you looked at what was happening in the world of public radio before then, this was not how you did things. iReporter: He wanted to borrow more from a, you know, film and other forms of story telling so that you're creating a much more typical narrative arc. The npr voice is a very kind of authoritative voice, and we are going to take aa much less authoritative voice. That was one big ideological, really change that he kind of pushed forward. And then also, you know, we're going to use tape in a different way, right? So, so, so typical.

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